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Product of the Day

Brooklyn Tote With Cotton Web Strap

BKSD-CH

You'll be all set for a day out on the town with this handy carrier! Our Brooklyn Tote bag is made of 18 oz. super heavy canvas material, measures 10.5"H x 13"W x 6.5"D and features a zip top closure and cotton web shoulder straps for a comfortable carry. Choose from a variety of product colors and customize each bag with an imprinted company name, logo or message for guaranteed brand exposure when used!

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Fun Accessories to Spice Up Any Outfit

Whether it’s a beanie, tie, scrunchy or scarf, a branded accessory can complete a look.

From head to toe, the right accessory can complete any outfit. Why not pair an outerwear order with a custom beanie or a graphic T-shirt with a matching scrunchy?

Buffalo Bay Scarf

This custom tie and scarf set is 100% silk decorated with a wet-dye process.

Tip: Coordinated ties and scarves are the perfect way to complete a uniform look, and a step-and-repeat can transform a logo into something unique. Or, consider going even more abstract and extract the colors from the logo to create a new pattern – like stripes, polka dots or chevrons. It gives a subtle branding reminder without being garish.

Columbia Hat

The Columbia Cascade Peak beanie is made of 100% soft acrylic knit and features the Columbia logo as a patch along the edge.

Tip: Cozy cold-weather gear is a welcome item, when so much socializing is done outdoors these days. This hat would be perfect for a local restaurant with outdoor seating to help you keep diners warm and cozy with branded hats, scarves or gloves.

Tumi Tote

This high-end Tumi tote is designed to carry all your essentials, including a 15” laptop and other devices.

Tip: Luxury purses, bags and totes that combine style with functionality are a winning idea for corporate gifting.

Cobalt Blue Scrunchie

This ’90s throwback is now available in velvet (VS100) from Pop! Promos. The product comes in 12 stock colors and an optional bow add-on. A customizable tag comes standard. Pop! Promos also offers two full-color packaging options to give the scrunchies a retail-ready look with extra branding opportunity.

Tip: Consider adding scrunchies as part of a fun custom kit – anything from a “girls’ night in” spa box to a retro movie marathon starter kit.

How to Pivot Your Business to E-Commerce

6 tips for moving your goods and services online.

1. Find Your Niche
E-commerce refers to the buying and selling of goods or services using the internet. Offering an assortment of products at your digital store is a no-brainer, but you’ll also need to differentiate yourself from the pack. Consider which services you’ll use to market your offerings, like virtual demonstrations, Zoom consultations and webinars.

Man and woman looking at ecommerce store on computer

Do market research to ensure you’re on the platform that will bring in the most customers.

2. Select Your Marketplace
The internet offers plenty of e-commerce options: your company website, social media channels, e-commerce platforms like Amazon and Etsy or a combination of the above. Do market research (even just a short survey of prospects and clients) to ensure you’re on the platform that will bring in the most customers and maximize your sales.

3. Consider Pricing Strategy
During these difficult economic times, consumers have less discretionary spending and are trying to pinch their pennies. In order to earn their business, you should have clear pricing and consider incorporating deals into your offers, such as free shipping, first-time order discounts, referral incentives and bulk-buying specials.

4. Create Engaging Content
Don’t just sell to your customers – give them a reason to care about your online presence. Transform window shopping into a digital experience by producing high-quality content like captivating product images, video tutorials and blogs rich with information that can help their business.

5. Outsource Shipping
Dealing with logistics to get products to customers can be time-consuming and costly, especially if you have a small staff or you’re a one-person shop. Allow a third-party fulfillment center to store inventory, distribute customer orders and help scale your business. You may also be able to avoid paying retail rates for shipping carrier services.

6. Promote Yourself
Don’t wait for customers to find you. Market your platform on social media by joining groups and engaging with brands and influencers so your target audience notices you. You should also send email blasts to your current customer base informing them of your transition to e-commerce.

Opposites Attract in Pantone Colors of the Year

Researchers from Virginia Tech recommend well-fitted three-layer masks to help prevent the spread of COVID.

For 2021, the color institute chose Ultimate Gray and the vibrant yellow Illuminating, a combination that evokes both steadiness and hope.

After the tumultuousness and uncertainty that have defined much of 2020, people are looking both for rock-solid dependability and a bit of sunny optimism. Those two desires come together in Pantone’s 2021 Colors of the Year: Ultimate Gray and the vibrant yellow Illuminating.

“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”

Both color choices work well in the realm of promotional products.

Newport Jacket
The Newport jacket comes in yellow, with contrasting gray thread in the zippers and drawcord.

There are multiple ways to wear the combo as well. For example, the Newport jacket in yellow, with gray thread in the zippers and drawcords. Another option is to layer the colors – pairing a yellow T-shirt under a hoodie in gray/white.

Newport Jacket
The snag-proof polo is ideal for the office or the golf course.

We expect to see Ultimate Gray and Illuminating in a variety of demographics and markets next year, including healthcare, senior living, hospitality, service industries, transit and any market that wants their employees to feel and look their best.

This is the first time Pantone has given the Color of the Year crown to multiple hues since it chose Rose Quartz and Serenity for 2016. Last year, the institute chose Classic Blue, and the 2018 Color of the Year choice went to Living Coral.

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